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SEO basics for online shops

1 min read 2 views

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Tipps SEO

Anyone who wants to be found online cannot avoid search engine optimisation. The good news: the basics are no secret knowledge but solid craft.

Where it all begins

SEO starts with the needs of your customers. Think about which terms they use to search for your products and align your content with them.

Technology as the foundation

Before content can work, the technology must be right. Search engines need to read your pages without trouble.

  • Clean and readable addresses
  • Fast loading times on every device
  • A sensible internal linking
  • Correct titles and descriptions

Content with added value

Unique product texts and helpful guides set you apart from the competition. Copied descriptions, on the other hand, harm you in the long run.

Bring patience

SEO does not work overnight. First results often appear only after weeks, but they are sustainable and cost no advertising budget.

Conclusion

With clean technology, good content and a little patience you build visibility that your shop benefits from for the long run.

Written by
Erika Beispiel

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